The White Gallery, which is situated within Mickiewicz Street, Augustowska Street and a planned urban ring road, is the attraction for customers not only because of the hypermarket Real, a professional bowling-alley with billiards and Internet café, multiroom cinema HELIOS, a gastronomical- restaurant part, but also because of the attractive choice of brand name shops in the commercial gallery among others: Carry, CCC, House, Vero Moda, Orsay, Taranko, Vobis, Marconi, Zibi, Media Markt, Mexx, Deep, Pimkie, Esprit, H&M. The White Gallery is the first commercial centre of the third generation in Białystok, joining both a commercial part and also entertainment and recreational part. This is a place for shopping and spending time in a nice atmosphere, which is why the customers eagerly come back here.